Strategies for Asset Disposition

Timing of Sale

As we acquire properties, we are immediately interested in reselling them and receiving a gain on investment. Sometimes, there are vending opportunities for our inventory that allow us to make an adequate, or even substantial, return quite quickly.

Sometimes, after testing our properties for sale, we learn that with a particular part of our inventory it’s best to hold back for three – Five years to obtain the greatest return on investment. We make the decision on how long we should hold a particular piece property for the most beneficial investment return on a case-by-case basis.

Methods of Marketing: Internet and Private Leads

Of Primary Importance: A Striking Presence on the Internet

We believe that in the present era, the Internet presents the most profound and even the most essential avenue for marketing emerging market properties to investors both locally and across the globe.

Therefore, we have invested in creating an in-house ability to produce extremely professional Internet sites for marketing our properties. We do so to ensure we are taking advantage of a number of key realities in Internet marketing:

Arresting Site Design

Most often we are acquiring and afterwards selling properties that will be ultimately purchased from us solely based on their striking beauty. Therefore, the web sites that sell these properties must use modern technology to present the beauty of a property as effectively as possible to the correct demographic.

We spent over a year settling on and maturing technologies that allow us to quickly create web sites with first-tier photography and video presentation of real estate properties.

Some examples of our efforts are here:

Understanding a Site Message Within Seconds of Visiting the Site

We believe that when it comes to Internet marketing via a website, the visitor must be attracted to and understand the message of the site within .5 to 1.5 seconds. We don’t believe other real investment companies understand this dynamic when creating their sites.

Our sites are designed so that this interest and comprehension occurs during that time frame. Considerable time and investment is made on a site on this issue alone.

Construction with SEO in Mind

If our sites aren’t discoverable via Internet search engines, they are nothing more than expensive business cards. Our sites’ power and beauty is irrelevant if they are invisible to those searching the Internet.

Therefore, we stay abreast of the ever-growing and ever-changing science surrounding the question of how to make your sites appear to those searching the internet.

Comprehension of Search Engine Advertisement Techniques

Search engines sell visibility to people searching the Internet. Advertising with for-fee methods of search engine advertisement is a science much like managing a stock day-trading business.

We have obtained skills in managing for-fee marketing of our real-estate promotion sites by using search engine paid-advertment.

Market Testing

The Internet is a wonderful source for discovering what potential buyers of our properties are looking for. We have become adept at testing promotional messages on the Internet and seeing which promotional message generate qualified leads for our properties. This practice of testing the market via the Internet has become fundamental to selling emerging market real estate.

Private Lead Generation

Extremely important to our exit strategy is having a physical marketing presence in one or more First World nations. Therefore, one of ETI’s principles has moved from Panama to the United States to assist in personal networking to groups of people likely to be interested in purchasing emerging market real estate.

As part of this process, we interact with private and public financial fund managers and other sources of industry capital.

We consider this aspect of personal on-the-ground networking in First World nations vital. It is as important to our exit strategies as our presence on the ground in the emerging nations is to our acquisition strategies.

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